Audeor is a Swedish company founded in Uppsala, a city mostly known for its university but also its closeness to Stockholm, the capital of Sweden. However, it was the years our founder spent living abroad, that planted the seed to what was going to become Audeor.

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The mix of his early encounters with the pulsating luxury fashion streets of Hong Kong and the experiences and insights he later gained from the beautiful Mediterranean Maltese islands, proved to form a unique foundation for something extraordinary to come.

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In Malta he used to pass the jewelers’ street every day on his way to work. His office was located in a popular business district where several international companies were headquartered. Every day during his morning walks to work, he used to see people dressed up taking phone calls and listening to music while wearing earphones. At the same time, he used to pass the jewelers’ display windows, often losing the concept of time while being mesmerized by the undisputed beauty of the glimmering jewelry that sparkled in the Mediterranean morning sun.

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One particular morning, while commuting and daydreaming about his earlier days spent in Hong Kong, it suddenly struck him when he looked up. All around him he saw beautiful, well dressed women in stunning outfits. Many of whom were wearing high heels, pencil shaped skirts or stunning dresses. These outfits were further combined with carefully selected jewelry, designer handbags and sunglasses.

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It was no doubt that these outfits and accessories had been chosen by much thought, consideration and passion as a way to express themselves. However, they were all also wearing beautiful earrings as a central part of their looks, but in their ears, they had cheap plastic earphones.

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Even though women make up half of the world’s earphones users, it became clear that no one had bothered to cater for them in a real and meaningful way. It frankly did not exist any earphones that could match the look, class and quality of the outfits and jewelry these women wore daily. For too long earphones had, like most other tech, been designed for men.

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For our founder it now seemed obvious. It was time for something new, something more, jewelry like never before, it was time for Audeor!

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